Whats your animal welfare footprint?

The RSPCA has launched two new quirky online adverts to encourage people to think about their animal welfare footprint, as well as their carbon footprint.

In the first advert, people are asked to spot the animal welfare problem in a kitchen scenario.

In the second, there's a hidden welfare problem during a family evening meal.

People are then asked to work out their animal welfare footprint by visiting: www.animalwelfarefootprint.com

Doing simple things can make a real difference
RSPCA sustainability and social responsibility manager, Helen Ball, said: "The footprint was developed to help people think about how they impact on animal welfare.

"Directly or indirectly, positively or negatively, we can all influence how animals are treated, the laws that protect them, and how society views them.

"Doing simple things, such as choosing not to buy fur or checking the label on the fake fur trim on a coat to ensure that it contains no animal fur, can make a real difference.

"We hope the ads will make people stop and think about how they shop and the way they think about animals, and encourage others to do the same."

Look out for the ads...
The online adverts are running on websites such as The Guardian, Channel 4, National Geographic and the Discovery Channel / Animal Planet.

RSPCA February 2009